The Media Package
– digital presence, targeted reach
Your foundation for maximum visibility, targeted reach and qualified leads
With Messe Düsseldorf’s Media Package, you can make your trade fair presence visible, discoverable and successful. As an integral part of your stand booking, you’ll gain access to key digital trade fair tools – ensuring your presence in the official exhibitor directory, visibility on the website, app and social media, as well as year-round digital discoverability for visitors and journalists.
The ideal foundation for lead generation and matchmaking – before, during and after the trade fair. Discover all the services.
Contents of the media package
Three building blocks for your digital trade fair presence
A successful trade fair presence begins long before the first day of the event. The media package forms the digital foundation of your trade fair presence and ensures that your company is found, understood and contacted. With three coordinated components, we specifically enhance your visibility, networking and communication – before, during and after the trade fair.
Your digital presence at the trade fair
Your exhibitor profile is the central point of contact for trade visitors and journalists. Showcase your company prominently in the exhibitor database, be found by the right audience and make valuable contacts.
- Publication of your master data, company and product news, including product or corporate videos (DE/EN) as eye-catchers
- Automatic transfer of your content from the previous event
- Multilingual display via integrated translation function
- Direct links to your website and social media channels
Digital tools to help you prepare for the trade fair
With the digital tools included in the media package, you can prepare your trade fair presence efficiently and systematically. Keep track of every step, send targeted invitations to customers, qualify leads and network early on – for less effort and greater impact before the trade fair.
- Prepare as effectively as possible – with the checklist in the Exhibitor Dashboard, you can keep track of all your tasks.
- Send targeted invitations to customers and qualify leads using the Customer Invitation Tool.
- Boost your visibility with free, personalised promotional materials.
- Network efficiently – arrange appointments and maintain contacts with Fair Match.
Our communication for your success
Your visibility doesn’t end at the exhibition stand. As part of the media package, your company will be integrated into wire’s year-round communications – via Messe Düsseldorf’s digital channels, media and campaigns. This allows you to increase your reach in the long term, strengthen your brand presence and maintain a lasting presence with your target audience.
- Visible across all channels: website, app, digital displays and selected print media.
- International reach: global advertising campaigns, both digital and traditional.
- Present all year round: newsletters, social media and PR in relevant trade publications.
- Be found more easily: Ongoing SEO and SEA marketing for maximum discoverability.
Reach that generates leads
International visibility with measurable sales success
METEC is the world’s leading trade fair for the metal industry and a proven platform for generating qualified leads. With 63,300 trade visitors from all over the world, a highly qualified visitor profile, strong media coverage and digital outreach channels, you can reach exactly the decision-makers who are relevant to your business.
The result: targeted contacts, high-quality leads and sustainable business development – on-site, digitally and well beyond the duration of the trade fair.
from 56 countries
from 116 countries
from 116 countries
amongst exhibitors and visitors
on the website
on the website
on social media
to the newsletter
Our packages for your trade fair objectives
Marketing packages for maximum visibility and successful lead generation
From basic visibility to targeted lead generation: The METEC marketing packages offer flexible, practical solutions for exhibitors of all sizes and with every communication objective. Whether it’s brand building, increasing reach or achieving specific sales successes – choose the right package, book easily and get started straight away.
Questions & Answers
You can conveniently book all packages and individual services via the Exhibitor Shop (Online Order System – OOS). There you will also find detailed descriptions and prices.
Yes. In addition to our marketing package solutions, you can book specific individual advertising formats – e.g. advertising in the trade fair media, at your stand or on the exhibition grounds. This allows you to expand your reach where it will have the greatest impact for you. Bookings are also made via the Exhibitor Shop (online ordering system).
We recommend booking early to secure the best placements in the media as well as limited-availability packages (e.g. Event Partner Packages). This allows you to benefit from maximum reach even in the run-up to the trade fair.
The media flat rate is invoiced together with the stand booking. Invoicing for other media services is handled transparently via the Exhibitor Shop (Online Order System). With vouchers, for example, you only pay for tickets that are actually redeemed (‘pay per use’).
Your success is measurable: reach figures, leads, newsletter response rates, banner clicks and the number of vouchers redeemed are all available to you. In addition, with tools such as Scan2Lead, you can digitally capture all visitor data directly at the stand and export it for your lead management.
Service & Contact
Do you have any questions about the media flat rate?
Our sales partner NEUREUTER FAIR MEDIA will be happy to advise you.
NEUREUTER FAIR MEDIA GmbH
Email: metec@neureuter.de
Service hotline: +49 201 36547 330