Customer vouchers
Invite your customers personally to the trade fair – and lay the perfect foundations for new business.
With the voucher codes for customers, you can integrate admission vouchers specifically into your marketing and sales strategy. Re-engage existing customers, reach out directly to potential new customers and boost visitor numbers at your exhibition stand.
You’ll benefit from attractive discounts per voucher and maximum cost transparency: Billing takes place exclusively for tickets that have actually been redeemed. This allows you to invest efficiently, measurably and effectively in your trade fair success.
Voucher codes – Good reasons for your marketing & sales strategy
More visitors. More conversations. More business. – Use customer vouchers to make your trade fair presence measurably more successful.
Targeted acquisition of new customers
Admission vouchers lower the barrier to entry for first-time visitors and boost the appeal of your trade fair stand. Personal invitations measurably increase the visitor turnout. This is how you attract more qualified leads directly at your exhibition stand and specifically target trade visitors with a concrete interest.
Strengthen customer loyalty in the long term
Exclusive customer vouchers are a strong sign of appreciation for your customers. They help to specifically reactivate existing contacts and revitalise the dialogue. Face-to-face conversations at the trade fair deepen relationships, build trust and lay the foundations for long-term partnerships.
Attractive discounts
As an exhibitor, you benefit from discounted voucher prices and pay only for admission vouchers that are actually redeemed. This keeps your budget transparent and under control. At the same time, you can invest in visitor acquisition in a planned and efficient manner, whilst specifically increasing footfall at your exhibition stand.
Transparent billing
In the Visitor Voucher Code Manager, you retain full control at all times: track transparently which voucher codes have already been redeemed and measure the success of your invitations in real time.
Your benefit: You will only be charged for tickets held by visitors who have actually entered the exhibition.
Questions & Answers
You can easily order customer vouchers via the Exhibitor Shop (OOS) for your event. Once you have placed your order, the voucher codes will be available to you and can be distributed directly to your customers. Billing is based on the pay-per-use principle – you are only charged for tickets that are actually used to gain entry to the event.
Customer vouchers are an effective tool for engaging existing customers and inviting new contacts in a targeted manner. A personalised invitation increases the likelihood of high-quality conversations at your stand and lays the foundation for new business relationships. The Voucher Code Manager allows you to keep track of redeemed vouchers at all times and monitor the success of your invitation campaigns.
You can send voucher codes directly to individual customers via email or use the Customer Invitation Tool. This allows you to conveniently import recipients via an Excel file and automatically send personalised invitations. Alternatively, voucher codes can also be assigned and sent individually via the Voucher Code Manager.
Customer vouchers help to successfully engage visitors even before the event begins. They help draw the attention of relevant target groups to your stand, strengthen customer relationships and attract new business contacts. As you are only charged for entry vouchers that are actually used, invitation campaigns can also be planned particularly efficiently and cost-effectively.
Further information
Would you like to find out more or do you need further assistance? Then take a look here.